Shake Shack has kicked off its fifth annual “Great American Shake Sale,” a company-wide marketing initiative benefiting No Kid Hungry.
The campaign takes place at all U.S. Shake Shacks, including the one in Scottsdale, through May 31.
In Scottsdale, Shake Shack is located at 4500 N. Scottsdale Road.
Its goal is to raise awareness and funds for No Kid Hungry in its effort to end childhood hunger in America, where 1 in 5 kids in America are living in households without consistent access to food.
Throughout May, Shake Shack guests who donate $2 or more to No Kid Hungry will receive a card for a complimentary hand-spun shake-valued at $6 redeemable on their next visit.
One hundred percent of donations will benefit No Kid Hungry.
Shake Shack surpassed its goal in 2015 of raising $350,000 by more than $154,000. In doing so, Shake Shack achieved the significant milestone of donating over $1 million to No Kid Hungry in the five years since the Great American Shake Sale began.
Shake Shack’s goal for 2016 is to raise an additional $500,000 for No Kid Hungry.
Donations to No Kid Hungry help connect children to the healthy food they need through essential nutrition programs like school breakfast, summer meals and classes that educate low-income families on how to cook healthy, affordable foods.
Just $2 can provide kids with 20 meals. If Shake Shack reaches its goal to raise $500,000 this year, that’s 5 million additional meals for hungry children in America.
“As we embark on our fifth Annual Great American Shake Sale, I can only express my sincere gratitude to No Kid Hungry for their work to end childhood hunger and to our guests, who continue to support and surprise us every day,” said Randy Garutti, Shake Shack CEO.
The Great American Shake Sale was inspired by Bake Sale for No Kid Hungry, a national grassroots fundraising initiative started in 2003 that encourages people to host bake sales in their communities to support No Kid Hungry
“We are thrilled to be celebrating the fifth year of the Great American Shake Sale and five years of partnership with Shake Shack,” said Debbie Shore, co-founder of Share Our Strength, the national nonprofit behind the No Kid Hungry campaign.
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