Spence Diamonds, the leading Canadian diamond jewelry retailer, has selected Scottsdale as one of the primary cities for U.S. expansion with the opening of disruptive retail concept stores that will introduce Americans to a new approach to buying diamond jewelry.
Spence will enter the U.S. market with a new, innovative store concept that pairs a fun, friendly, transparent and educational experience with a breakthrough product offering – Spence Artisan Created Diamonds, according to a press release.
Two other cities were selected including Austin, TX that will open Nov. 7 at The Domain and San Jose, Calif. that will open Nov. 10 on Santana Row. The Scottsdale store, located at Scottsdale Quarter, will open the first quarter of 2017. The company will announce additional markets soon.
“Before Spence Diamonds came along, the jewelry business hadn’t seen much change since jewelers began moving into suburban malls 50 years ago,” said Jim Schneider president of Spence Diamonds, in the release. “Our inventory-on-demand process is innovative and our store experience is experiential, informative, and entertaining. Just like Apple did with personal electronic devices and Tesla is doing with automobiles, we are turning the experience of buying engagement rings and diamond jewelry completely upside down.”
One of many distinctive features about Spence Diamond stores will be the availability of Spence Artisan Created Diamonds – identical to mined diamonds in every way, but created in a plasma chamber instead of being dug out of the ground, the release stated.
These diamonds are physically, optically and chemically identical to the finest diamonds mined from the earth, but they are substantially larger than mined diamonds at any given price point.
“We have re-imagined the experience of the diamond business by creating an environment that is open, bright and transparent,” said Mr. Schneider in the release. “Watching a diamond being created from a ball of plasma while exploring jewelry in open cases without the traditional barriers is a refreshing concept. At Spence Diamonds, the customer can immediately see the price and quality of each diamond and never worry about their selection.”
Spence stores will carry both Artisan Created Diamonds and traditional mined diamonds, making Spence the only U.S. retail store where consumers can learn about and choose between traditional stones and new Artisan Created Diamonds, the release stated. Spence Diamonds will offer a wide array of diamonds for engagement rings and in numerous exclusive jewelry designs.
To learn more visit spencediamonds.com
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