The Area Agency on Aging took home two National Mature Media Awards that honor the nation’s best marketing, communications, educational materials and programs for older adults.
The agency received a Silver Award in the Online/Digital Resource Category for its Sensitivity With All Generations (SWAG) program. SWAG, developed in partnership with the Boys and Girls Club of Greater Scottsdale, brings together youth and older adults to respectfully learn and understand attributes and viewpoints of each generation.
The program has expanded beyond Scottsdale into charter schools and community after-school programs.
The agency also was a Merit Award Winner in the Book (Publications and Editorial) category for its Elder Resource Guide, a 100-plus page, 36-category directory in English and Spanish with information about public and private organizations that provide assistance to older adults (60 and over), families, caregivers and professionals in Maricopa County.
“These are valuable services and programs for the entire community and represent a true collaboration within our organization and the community and an incredible level of creativity on the part of our Area Agency on Aging team,” said Area Agency on Aging President and CEO Mary Lynn Kasunic.
“We are proud of our team and equally proud they have been recognized with these awards.”
The Elder Resource Guide is available for $5 at the Area Agency on Aging, 1366 E. Thomas Road, Suite 108 in Phoenix. For more information about the Area Agency on Aging or to order an Elder Resource Guide, visit http://www.aaaphx.org.
For more information about SWAG, call the 24-hour Senior HELP LINE at 602-264-4357.
The Scottsdale Independent is available for free every Wednesday.