The Scottsdale City Council appears poised to enter into a one-year agreement with the Phoenix Final Four Local Organizing Committee, during the Tuesday, Sept. 13 meeting.
The city of Scottsdale is looking to sponsor the next NCAA Men’s Final Four Championship basketball tournament.
The national semi-finals, which attracts approximately 1,500 national media members and has an estimated regional economic impact of $130 million, is slated to be played April 1-3, 2017, at the University of Phoenix Stadium in Glendale, according to a Sept. 13 staff report. Additionally, the tournament includes week-long ancillary experiences.
On June 21, the Tourism Development Commission unanimously recommended that city council support the agreement between the city and PLOC, detailing the NCAA Men’s Final Four sponsorship Resolution No. 10532, allowing the mayor to execute contract No. 2016-035-COS with the PLOC; authorizing no more than $150,000 in funding from the Tourism Development Fund for the NCAA Men’s Final Four; and approving a new Scottsdale Convention & Visitors Bureau tourism marketing program related to the NCAA Men’s Final Four.
The NCAA Men’s Final Four Championship will be the first Final Four in Arizona and the first in the western part of the U.S. since 1995, the report stated.
Up to 80 percent of game attendees will be from out-of-state, representing fans of the final four teams, corporate sponsors, plus CBS and Turner Television representatives, the report noted.
Benefits associated with the tournament provide an opportunity to promote tourism in Scottsdale as well as create incremental room nights and dinner at a restaurant in Scottsdale, according to the council documents.
The PLOC will work with Scottsdale Convention & Visitors Bureau to encourage sponsors, alumni and other prominent groups to use Scottsdale hotels and resorts for lodging, entertainment and other activities connected with the event.
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