The PGA TOUR, Waste Management and tournament host The Thunderbirds have announced a 10-year sponsorship extension, which becomes effective once Waste Management’s original agreement expires upon completion of the 2015 Waste Management Phoenix Open.
“The Waste Management Phoenix Open has been a very successful partnership and we set the bar high for sustainability in sports,” said David Steiner, Waste Management president and CEO.
“This title sponsorship has engaged our customers, elevated our brand, told our transformation story, and afforded us the real privilege of educating hundreds of thousands of individuals on ways to lead a more sustainable lifestyle at home, in our communities and at our workplaces.
“We look forward to continuing our relationship with the PGA TOUR and The Thunderbirds and keeping the Waste Management Phoenix Open the greatest – and greenest – show on grass.”
In addition to being the PGA TOUR’s most highly attended tournament, annually drawing more than 500,000 spectators, the Waste Management Phoenix Open is also recognized for the sustainability initiatives implemented by its title sponsor and host organization, including the award-winning Zero Waste Challenge.
“We are absolutely delighted that Waste Management will continue as a valued partner of the PGA TOUR and The Thunderbirds,” said PGA TOUR Commissioner Tim Finchem.
“Since becoming title sponsor, Waste Management has done a wonderful job of applying its environmental initiatives to the Waste Management Phoenix Open to make it a truly green week, a particularly impressive achievement with more than a half-million fans attending each year.”
“We are very excited to be continuing our relationship with Waste Management,” said Tom King, Big Chief of The Thunderbirds.
“While not unprecedented, a 10-year extension is a true sign of Waste Management’s commitment to the game of golf, its ongoing sustainability efforts and The Thunderbirds’ ability to continue to enhance the lives of those in need through charitable giving.”
The extension announcement caps a banner year for the Waste Management Phoenix Open, which established several single-day attendance records including a PGA TOUR-record 189,722 on Saturday enroute to a total of 563,000.
Consequently, the 2014 Waste Management Phoenix Open generated more than $7 million for charity, the third-highest total in the tournament’s history, to bring the all-time total to $93 million.
It is now within reach of becoming the PGA TOUR’s third tournament to reach $100 million, a milestone tournament officials expect to reach in 2015.
The tournament also received several awards in 2014, including Co-Tournament of the Year, Best Year-over-Year Sales and Most Engaged Community at the annual PGA TOUR Tournament Awards in November.
The 2015 tournament is scheduled Jan. 26-Feb. 1 at the newly renovated TPC Scottsdale, when Kevin Stadler defends his title.
The facility recently reopened following extensive work on the clubhouse and golf course – funded by the City of Scottsdale – that will greatly enhance the overall tournament experience.
Sunday’s final round will be held on the same day the NFL’s Super Bowl is held in Glendale.
The Thunderbirds, hosts of the Waste Management Phoenix Open, were founded in 1937 when the Phoenix Chamber of Commerce expanded its role as a convention and tourism bureau. From caring for the underprivileged to helping those striving to make the United States Olympic teams, The Thunderbirds are doing all they can to make a difference for the residents of the Valley.
Along the way they have raised more than $93 million for Arizona charities. Each member has demonstrated a sincere interest in sports and a dedication to community affairs.
The Scottsdale Independent is available for free every Wednesday.