DLP Marketing ends 2016 with 137 percent growth

DLP Marketing, a Scottsdale-based marketing firm for luxury real estate developments, is celebrating the end of 2016 with 137 percent growth.

The company is positioned for further success as Phoenix is projected to be the top housing market in the country, according to a new report by Realtor.com.

Lori Anna Harrison, DLP Marketing President (Submitted Photo).

“We’ve always known that Arizona is a very desirable place to live and the numbers will be demonstrating that in 2017 as the market takes its biggest recovery step since the Great Recession,” DLP Marketing President Lori Anna Harrison said in a press release. “For our clients in the Valley, price gains are expected to increase 5.9 percent and sales growth by 7.2 percent. We anticipate housing markets in Flagstaff, Prescott and Tucson to benefit, as well. Our job is to capitalize on this activity for our clients.”

Last year, DLP Marketing broadened its footprint beyond Arizona, into Texas, New Mexico, California and Colorado.

In April 2013, Ms. Harrison, an Arizona native, bought Desert Lifestyle Publishing, which produces magazine-style real estate newsletters customized for specific subdivisions.

Since then, DLP Marketing has evolved into a full-service marketing firm that creates strategies with direct mail, web design, logo development, public relations and digital marketing. The company has grown from a one-woman shop to six full-time employees and six agency partners, according to a press release.

With the start of the new year, DLP Marketing will bring on two more designers: Bethany Smith and Yoojin Seong, who graduate this month with art degrees from Scottsdale Community College.

“DLP Marketing is a fast-growing company with abundant opportunity for growth,” Operations Manager Michelle Ruggiero said in the release. “When all of us are together, the creativity doesn’t stop! We all come from diverse work experiences so when it’s time to do something creative, there is no shortage of ideas streaming from all that positive high energy.”

DLP Marketing’s clientele includes such real estate developments as Eastwood, CantaMia, Encore, Oasis, Courtyards at Madison Ranch, Cheyenne Meadows and Sienna Hills.

“Last year nearly 40 percent of our business came from our direct mail and print campaign that Lori and her team at DLP Marketing helped us create,” Jennifer Anderson of Willis Allen Real Estate said in a release. “This campaign has also enabled us to double our average sales price and become known as area experts.”

Born and raised in Flagstaff, Ms. Harrison grew up riding bikes around the San Francisco Peaks with her dad.

“We would walk through houses as they were being framed and imagine the beautiful homes they would become,” she said in the release.

Ms. Harrison was so intrigued with the new construction taking shape that she would buy stacks of Architectural Digest from Goodwill, find floor plans and draw in the furniture.

“I’ve always loved real estate,” she said in the release.

Ms. Harrison began studying for her real estate license as a teenager. She earned an MBA with a marketing emphasis from San Diego State University and has lived all over the world, selling property and commissioning luxury yachts.

Her hunger for all things real estate has earned her company the reputation as a leader in understanding market trends, the latest technology in home building, what buyers want and the language of luxury. She also attributes DLP Marketing’s success to her team and the company’s philosophy for giving back.

Ms. Harrison has served on the board of directors for the Valley of the Sun Active 20-30 Club, a philanthropic, community service organization for professional women. In addition, she’s involved in the Young Entrepreneurs Academy (YEA!), a middle and high school mentoring program.

The Scottsdale Independent is published monthly and mailed to 75,000 homes and businesses in Scottsdale.

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