FirstBank “Elevator Pitch” business contest launches in Arizona

FirstBank, which has multiple banking locations throughout the Phoenix area, announced a new competition for businesses in Arizona.

The competition, called the “FirstBank $20,000 Elevator Pitch Business Contest” kicked off Tuesday, Oct. 12; and in only a few weeks, one winner will receive $20,000, courtesy of the bank, according to a press release.

1stbankContest participants will be asked to submit a 90-second, “elevator pitch” style video explaining how the money will help them accelerate their business and reach their goals.

“Small- and medium-sized businesses are the engine that drives Arizona’s economy, and as a community bank, we recognize that our success is dependent on the overall health of the local markets we serve,” stated John Ikard, president and CEO of FirstBank Holding Company, in the release. “We are launching the FirstBank $20,000 Elevator Pitch Business Contest to not only highlight our support of local businesses, but also to help showcase some of Arizona’s most innovative and entrepreneurial companies.”

A panel of outside business experts, including Michael Gossie, editor-in-chief of AZBigMEDIA which includes the AZ Business Magazine and other publications; Rick Murray, CEO of the Arizona Small Business Association; Patrick O’Grady, managing editor of the Phoenix Business Journal; and Todd Sanders, president and CEO of the Greater Phoenix Chamber of Commerce, will review the entries and select a pool of semi-finalists. Final voting will occur in real-time via social media, with a winner selected on Nov. 20.

Challenge entries will be judged based on the following criteria:

  1. Content: 50 percent
  2. Creativity: 30 percent
  3. Originality: 20 percent

FirstBank has a long history of supporting local businesses with innovative contests, promotions and marketing campaigns, in addition to offering a wide-range of competitive business-banking products and services.

Additionally, FirstBank is a major supporter of nonprofits in areas where its employees live and work. The bank contributed nearly
$5 million to charities in Colorado, Arizona and California last year, stated the release.

The bank opened its first location in Arizona in 2007, and now has 17 branches located in the greater Phoenix area.

For more information on the FirstBank Elevator Pitch Business Contest, including official rules and deadlines, visit:,

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