FirstBank employees go undercover to help “give it forward” for Arizona Gives Day

FirstBank surprised diners in Gilbert and Scottsdale in a goodwill campaign to promote donations on Arizona Gives Day. (Submitted photo)

Employees at Scottsdale-based FirstBank surprised local diners by picking up the tab at Diego Pops; in Old Town Scottsdale, on March 21; and at Biscuits, in Gilbert, March 22.

FirstBank employees posed as servers as part of their annual “Give it Forward” campaign to promote Arizona Gives Day, according to a press release.

When the bill arrived, patrons learned that their server’s true identity and that their tab was being paid for by FirstBank — all to encourage goodwill and donations for Arizona Gives Day, the annual 24-hour online giving campaign held on April 2.

FirstBank covered the tabs of dozens of diners in both restaurants, covering $5,000 worth of receipts, the release states.

“This was a fun way to reminds folks about the power of kindness and how small gestures can add up to make a big, collective impact. That’s the idea behind Arizona Gives Day anyhow,” said Bryce Lloyd, Phoenix market president of FirstBank, in a prepared statement.

“If we could get every lucky recipient to donate to their favorite Arizona Gives Day charity — even if it’s a small amount—we could theoretically help thousands of deserving people and causes.”

This is the third year FirstBank has done its “Give it Forward” campaign to promote Arizona Gives Day.

“FirstBank employees enjoy these events every year; it not only motivates people to give back to causes they care about, but it lets us connect with members of the community face-to-face and show we truly are banking for good,” said Joel Johnson, East Valley Market President of FirstBank.

Arizona Gives Day, which is hosted by the Alliance of Arizona Nonprofits and the Arizona Grantmakers Forum, raised a record $3.2 million for over 900 nonprofits last year. FirstBank has been the presenting sponsor of Arizona Gives Day since its inception in 2013, helping the program raise more than $13.4 million total for charities statewide, the release states.

Go to AZGives.org.

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