Four Peaks beer to raise awareness for endangered bird

Four Peaks Brewing Company to feature a specialty ale to raise money for the Western Yellow-Billed Cuckoo during the month of August.

0715Ns Business (Western Rivers Ale Logo)The first keg of Western Rivers Ale by Four Peaks Brewing Company will be tapped on Aug. 1 at the “Tapping into Conservation” launch party, 6:30-9:30 p.m., at the Nina Mason Pulliam Rio Salado Audubon Center in Phoenix.

Admission is free, and beer will be sold for $3 each; ages 21+. Western Rivers Ale will debut among Four Peaks Brewing Company’s already popular line of craft beers. After the launch party, Western Rivers Ale can be purchased at both Four Peaks Brewing Company locations in Tempe and Scottsdale until Aug. 31 – or until supplies run out.

The Scottsdale Four Peaks location is at 15745 N. Hayden Rd.

The Western Yellow-Billed Cuckoo, just designated as “threatened” in October 2014, according to a press release.

“Conservation is something everyone should be concerned about,” stated Steven Prager, a teacher-naturalist at Audubon Arizona and the leader of this initiative, in the release. “Connecting a beer with bird conservation is a way to promote awareness of the Yellow-Billed Cuckoo to a wider audience.”

The Yellow-Billed Cuckoo’s population has declined due to reduced natural river habitat, according to the release. A combination of drought, invasive species, over-allocation, and unsustainable management threaten the Colorado River and its tributaries as well as the wildlife and communities that depend on them.

Western Rivers Ale also aims to draw new members to the Western Rivers Action Network, Audubon’s grassroots network of 35,000 citizens across three states who take action to preserve rivers in the western U.S., according to the release.

There will be a second brew this winter featuring the Sandhill Crane. The initiative also includes Toyota Together Green and the Phoenix Center for the Arts, according to the release.

Audubon Arizona is a 501(c)3 nonprofit organization with the mission of connecting people with nature, using science, education, and advocacy to protect Arizona’s birds, other wildlife, and their habitats for the benefit of humanity and earth’s biodiversity, according to the release.

Four Peaks Brewing Company seeks to provide consistent high-quality beer, food and service in a community-based atmosphere. The company has won many awards, including Thrillist’s “Best Brewery in America” in 2015, the Travel Channel’s “Favorite Craft Brewery” in 2014, and five Great American Beer Festival medals, according to the release.

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