GoDaddy founder Bob Parsons rebrands advertising firm

The Martz Parsons Agency has been renamed Big Yam, The Parsons Agency, and is building a new headquarters in north Scottsdale.

Bob Parsons

Bob Parsons

Bob Parsons acquired Martz Agency in October 2013 and renamed it The Martz Parsons Agency. Since the original acquisition the agency has hired, trained and established a crew of nearly 50 agency professionals ready to execute on his vision for an all-encompassing branding machine.

With the retirement of Carrie Martz and significant investments in new facilities, the agency is being renamed to reflect its unusual capabilities and its place in the YAM Worldwide family, according to a press release.

To further enhance the agency’s ability to provide its clients with unrivaled service, development of a 30,000 square foot headquarters is underway, inclusive of a 4,000 square foot production studio facility. The state-of-the-art facility and studio in North Scottsdale will be part of the YAM Worldwide campus, Big Yam’s parent company, and is scheduled to open its doors in spring 2016, according to the release.

“We’ve assembled a very capable team,” stated businessman and philanthropist Bob Parsons in a press release. “People that understand, no matter the size of your company, how to create campaigns that make an impact and, at the end of the day, do what matters most – ring the register.”

Big Yam employs a total approach to marketing, delivering high-quality, industry-leading work. From branding, public relations and traditional creative, to digital media, website development and video production, the firm’s ability to produce everything in-house enables it to seamlessly deliver fully-integrated campaigns, according to the release.

Most recently, the Big Yam team created and launched the Parsons Xtreme Golf brand.  PXG, a nascent golf equipment company, has developed patented technology and a sophisticated manufacturing process that integrates high-performance alloys and elastomers to produce what are quickly being recognized as the finest golf clubs in the world, according to the release.

To differentiate the brand from other manufacturers and highlight its innovative technology, Big Yam developed a look and feel for the company that is not only unconventional, but is also generating a buzz in the golf industry worldwide.

“Bob has a history of thinking outside the box, which dates back to when we worked together at GoDaddy and even to his earlier marketing endeavors,” stated Big Yam CEO Marianne Curran in the release. “Bob has spent time sharing his marketing vision with our entire team, pushing them to embrace new thought processes to help grab attention and move the needle for our clients and their brands.”

The Scottsdale Independent is published monthly and mailed to 75,000 homes and businesses in Scottsdale.

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