Industry marketing veteran joins Colling Media

Top hospitality marketing veteran Darrell Luery recently joined Scottsdale ad agency Colling Media as its Marketing Strategy Consultant, where he will represent the agency with current and future clients in the broad hospitality industry, including the hotel, restaurant and gaming sectors, and serve the agency internally as a marketing and business development strategist.

Darrell  Luery (submitted photo)

Darrell Luery (submitted photo)

Mr. Luery’s extensive background will allow Colling Media to expand further into the hospitality and travel marketing sectors, according to a press release.

Prior to joining Colling Media, Mr. Luery previously won acclaim as the president of Balley’s-Las Vegas, which he led through a turnaround from bankruptcy to profits exceeding $100 million a year in less than two years.

He then conceived and developed the Paris-Las Vegas Resort, which achieved the highest return-on-investment of all new Las Vegas Resorts, with annual profits exceeding $135 million.

“We are thrilled to welcome such a visionary marketer in the world of hospitality and travel,” stated Brian Colling, CEO of Colling Media, in the release. “There is no bigger marketing machine than the one that drives Las Vegas tourism, and we are excited to have Darrell deploy that tremendous firepower for our local and national hospitality and tourism industry clientele.”

Mr. Luery, who has relocated to Scottsdale, began his career with Madison Avenue agencies, where he handled such diverse clients as Disneyland, the Motion Picture Association of America, Dunkin’ Donuts, and The Tonight Show. From there he was recruited as the Vice President of Worldwide Marketing for Holiday Inns Inc., the world’s largest hotel chain.

After his time in Las Vegas, he joined a San Diego-based consulting firm, where he was the Vice President, proving management development, market positioning and image-building services to a wide range of clients.

His career also included time as a trusted aide and advisor for such names as Donald Trump and Phil Ruffin, the release stated.

“Landing at Colling Media, I am thrilled to fuse my traditional expertise, know-how and strategic oversight with new and ever evolving digital and dynamic marketing tools,” Mr. Luery stated in the release. “Scottsdale is an exciting place to be, and soon to be a driving force in the world of hospitality marketing.”

Colling Media, a tra-digital firm, has seen exponential growth and recently doubled in size, adding both new staff and prominent clients.

Founded in 2009, Colling Media combines traditional media expertise with digital and technical know how to deliver their clients comprehensive marketing and advertising campaigns through strategies that deliver results. Services include Search Engine Marketing/Pay-Per-Click, Programmatic Display, Paid Social Media, Mobile Advertising, Conversion Optimization, Real Time Analytics, Web Development, SEO, TV Advertising, Radio Advertising, Outdoor Advertising, and Print Advertising.

For more information about Colling Media visit

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