Macerich announces mixed-use expansion at Scottsdale Fashion Square

Scottsdale Fashion Square exterior entrance (Submitted photo)

Scottsdale Fashion Square exterior entrance (Submitted photo)

Macerich, which is among the leading owners, operators and developers of one-of-a-kind retail properties in top markets, has announced a multi-phased project to further enhance its Scottsdale Fashion Square property.

Improvement plans include a renovation of the luxury wing followed by the addition of residences, class-A office space and a new hotel to maximize the property’s position at the heart of upscale Scottsdale, according to a Dec. 5 press release.

The first phase of this multi-dimensional project will update and redefine the luxury wing anchored by Neiman Marcus adding that Scottsdale Fashion Square will further develop its luxury presentation with a new entrance and arrival point, two-story storefronts, and exterior-facing retail buildings and restaurants.

Construction begins in 2017 with an opening planned for fall 2018.

“Macerich is capitalizing on the strong growth in Scottsdale and greater Phoenix to enhance our market-dominant retail property. Already Scottsdale Fashion Square is the region’s undisputed luxury leader, and we see significant opportunity to better serve this attractive and buoyant metropolitan area for the long term,” said Macerich Chairman and Chief Executive Officer Art Coppola in a prepared statement.

“As we demonstrated with Tysons Corner Center, and most recently with Broadway Plaza, our company has the talent, resources and vision to add density to our top properties for even more value, performance and sustained growth.”

The luxury renovation and added mixed-use elements will complement key investments in other aspects of the shopping center, including refinements and updates to the contemporary wing anchored by Nordstrom and the property’s entertainment/young fashion wing anchored by the new Harkins Theatre, the release noted.

In addition to new restaurant and food offerings at the 1.9 million square-foot Scottsdale Fashion Square, development plans also include a dramatic, high-visibility arrival point off Goldwater Boulevard, creating a grand entrance to the luxury wing, flanked by sweeping, two-level luxury flagships and an internationally acclaimed restaurant with spill-out café seating, according to the release.

Among the elevated amenities for visitors will be a dedicated luxury valet with a private lounge and house car, platinum-level concierge, personal shopping experts and style consultants, bespoke art installations and fine furnishings, resort-level restrooms, plus a signature fountain and lush gardens influenced by renowned landscapes from around the world, the release described.

“Scottsdale Fashion Square has long been synonymous with luxury in the Southwest, with more than 40 of the finest luxury and contemporary brands including Cartier, Bottega Veneta, Louis Vuitton, Gucci, Tiffany & Co., Bulgari and Prada, alongside our top-performing Neiman Marcus and Nordstrom department stores,” said Macerich Chief Operating Officer Robert Perlmutter in a prepared statement.

“This multi-phased project is part of Macerich’s long-term strategy, as well as the center’s own history, of continually reinvesting in irreplaceable retail destinations. We see great opportunity to heighten and expand our luxury presentation, capturing the unique demographics and growth in the Phoenix marketplace.”

Already, luxury leader Louis Vuitton has signed a new long-term lease at Scottsdale Fashion Square with plans for a major store renovation in 2017. “We’re very excited about Macerich’s plans for Scottsdale Fashion Square,” said Anthony Ledru, CEO of Louis Vuitton Americas, in a prepared statement. “The luxury market in Arizona is strong and on the rise, and this property is the right real estate in the region for our brand.”

According to the release, Macerich is planning the addition of mixed-use elements at Scottsdale Fashion Square on a seven-acre parcel immediately north of the mall that reaches from Goldwater Boulevard to Scottsdale Road. The plan will incorporate high-end residential units, class-A office space and hospitality uses.

Like other Macerich properties, the addition of these complementary uses further extends the customer base and sales potential for retailers within the shopping center, noted the release.

When it first opened in 1961, Scottsdale Fashion Square was an open-air center featuring Goldwater’s Department Store and a handful of specialty shops. With four anchor department stores, and more than 200 shops and restaurants, Scottsdale Fashion Square is now among the premier shopping destinations in the country as total annual sales exceed $650 million, the release said.

The property serves as the anchor to the downtown Scottsdale commercial district and is an important economic engine for the City of Scottsdale. From 2012 to 2015, the property contributed nearly $50 million in sales tax revenue to the city.

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