Scottsdale Allstate agency reaches teen drivers in ‘X the TXT’ campaign

Students at Paradise Valley High School pledge to put their phone down while driving. (submitted photo)

Students at Paradise Valley High School pledge to put their phone down while driving. (submitted photo)

On Nov. 9, students from Paradise Valley High School took a pledge to put their cell phones down and focus on the road as part of Allstate’s national “X the TXT” campaign.

Allstate Insurance partnered with Health World to urge students to stay distraction-free behind the wheel and raise awareness of the dangers of texting and driving.

Frank Schubert’s Allstate agency hosted the event and discussed those dangers while participants added their thumbprints to a banner, symbolizing their promise not to text and drive, according to a press release.

“Paradise Valley High School students pledging not to text and drive is a simple act that can make a significant difference,” Mr. Schubert said in the release. “That thumbprint symbolizes more than a promise: It’s peace of mind for parents and safer roads for all drivers. No text is worth risking a life.”

Research indicates that texting while driving takes teens’ eyes off of the road for an average of five seconds – enough time to drive the length of a football field at 55 miles per hour. On average, eight teens die in a car crash each day, the release stated.

“It is important to ensure that teens know the dangers of distracted driving, and our partnership with Allstate gives us the tools to promote this education,” said Health World Executive Director Peter Rusin in the release. “Bringing X the TXT to Paradise Valley High was fulfilling and impactful.”

Distracted Driving Statistics:

Texting is one of the most dangerous distractions facing teen drivers today. According to recent research by The Allstate Foundation and National Highway Traffic Safety Administration:

  • 75 percent of teens admit they find themselves reading and responding to texts behind the wheel, yet more than 40 percent still admit to texting and driving.
  • 49 percent of teens admit to being extremely distracted by texting while driving.
  • 82 percent of teens say they use their cell phones behind the wheel.
  • 25 percent of all police-reported traffic crashes are from distracted driving.

Four out of five teens said their parents would be the best influence in getting them to drive more safely.

As a way to get started, The Allstate Foundation and Allstate have created the Parent-Teen Driving Agreement. It can help parents outline their teen’s driving responsibilities and define the parent’s role in helping their teen succeed. Learn more at:

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