Scottsdale company seeking nonprofits, charities for Google grant

The holidays are almost here, and one Valley company is giving back to the community in a big way.

Top Scottsdale digital marketing agency Colling Media is looking to partner charity organizations and to help them secure a little known $10,000 per month grant from Google designed to help non-profits raise more awareness, attract more volunteers and increase more donations for their cause than ever before.

“Many nonprofits have never heard of Google Ad Grants and are shocked when they find out they could be receiving $10,000 a month in free paid search marketing from Google,” stated Brian Colling, CEO for Colling Media, in a press release. “We are a company that places a tremendous value in serving our community, and securing a Google Ad Grant could mean a world of difference for charity organizations both large and small.”

Google Grants is a donation program that distributes free in-kind advertising to select 501(c)(3) nonprofit organizations, the release stated.

Participating nonprofits are eligible to receive up to $10,000 per month in in-kind advertising within the Adwords Search Engine Marketing platform. To date, Google has awarded over $800 million in grant money to nonprofit organizations through this program.

Nonprofit organizations are encouraged to contact Colling Media to get started on the GoogleAd Words application process. The review process can take up to six months, but once accepted into the Google Ad Grants program, nonprofits can immediately start using their $10,000 in kind budget for Google-based advertising, marketing and paid search tools, stated the release.

Nonprofits can stay in the program as long as they continue to meet Google’s nonprofit criteria and effectively utilize the in-kind marketing offered by the program.

“We couldn’t think of a better way to give back this holiday season than giving our expertise to the organizations that tirelessly work year round to make our community a better place and make a difference in the lives of others,” Mr. Colling stated in the release. “Helping nonprofits reach more people and raise more money by helping them to secure this grant is just one small way we can make a difference in the community.”

With this initiative, nonprofit specialists on the Colling Media team will work with each charity every step of the way. Starting with the application process, the company will help the nonprofit prepare to apply and ensuring the nonprofit meets all the eligibility rules.

Once the grant is secured, Colling Media will help each organization to effectively utilize the in-kind budget provided by Google to reach their unique goals. As the campaign continues, the company will assist in maintenance and management to ensure the nonprofit continues to meet the requirements to stay in the program.

To be eligible for the Google Ad Grants program, nonprofits must meet the following criteria:

  • Must hold valid charity status
  • Acknowledge and agree to Google’s required certifications regarding nondiscrimination and donation receipt and use
  • Have a live website with substantial content

Governmental entities and organizations, hospitals and medical groups, schools, child care centers, academic institutions and universities are not eligible for Google Ad Grants, but philanthropic arms of educational institutions are eligible, according to the press release.

All nonprofits interested in partnering with Colling Media to secure their Google Grant should contact grants@collingmedia.com.

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