Scottsdale juice shop launches organic growing seeds

The Kale Seeds (special to the Independent)

Kale seeds by Kaleidoscope Juice (special to the Independent)

Kaleidoscope Juice, an organic cold-pressed juice brand, has launched its first nationally-available product line featuring organic, non-GMO, non-hybrid heirloom seeds.

The Grow Your Colors Collection introduces 57 heirloom seed varieties and over 4,500 seeds organized into the colors of the chakras.

Each color collection includes non-GMO seeds that are designed to grow into fresh, nutritional produce that embody key health and wellness benefits, according to a press release. The collection provides a delicious array of fruits, vegetables, legumes and whole grains for a home garden and optimal nutrition including important proteins, carbohydrates, minerals, vitamins and enzymes.

The do-it-yourself produce concept was founded by the co-creators of Kaleidoscope Juice, Andrea and Alexandra Maw to develop organic herbs, fresh ingredients and rich superfoods for the most raw form of juice cleansing.

The organic gardening component is part of the sustainable food cycle that starts with growing organic fruits and vegetables in composted soil with seeds. The grown produce inspired Kaleidoscope Juice to use the raw, organic fruits and vegetables in its cold-pressed juice line and later donate juice pulp to create soil compost, completing the sustainable food cycle.

“Growing fresh organic produce originally started as a personal hobby of mine and we’re proud to share and encourage organic gardening to consume the most natural and freshest form of fruits and vegetables through Grow Your Colors,” stated Ms. Maw in the release. “We were able to share how to enjoy juicing in a nutritious and delicious form with Kaleidoscope Juice and now we are introducing a chemical-free way to appreciate produce right from your own backyard.”

The new Grow Your ColorsÔ Collection includes nine specialized color categories:

  • Whites: Kaleidoscope Juice’s white seeds contain allicin, which is found in the onion and garlic family and maintains heart health and cholesterol levels that are already healthy. White produce builds a source of energy while strengthening the immune system and lungs. White seeds include cauliflower, fennel and onion.
  • Blues: The blue blend of seeds made up of bilberries, borage and corn, have the rarest and the most complex pigment rich in anthocyanins that behave as super-antioxidants, preventing oxidation of low-density lipoproteins bad cholesterol. This collection helps support a healthy thyroid and brain cells.
  • Yellows: The yellow group combines squash, chamomile, dandelion and evening primrose seeds that contain flavonoids and carotenoids for the body to break nutrients down into Vitamin A, lower cholesterol levels, build tissue to fortify, and repair and protect the body.
  • Reds: The Grow Your Colors’ red seeds featuring beets, bell pepper, goji berry, radish, tomato, spinach and watermelon support energy circulation. They contain anthocyanins and various carotenoids including lycopene and betalains, which promote a healthy heart and blood building. The red seeds contain free radical scavenging properties that protect the internal surface of blood vessels and reduce the risk of coronary heart disease.
  • Browns: Barley, oats, and spring wheat are in the brown assortment that supports intestinal and digestive health including peristaltic function.
  • Violet/Purples: Kaleidoscope Juice’s violet and purple collection contains anthocyanins and phenolics, which are high in anti-oxidants for urinary health, memory function and healthy aging. This seed group includes eggplant, turnip and tomatillo, which has optimal protection for the gut and nervous system.
  • Greens: The green seed group consists of vegetables and herbs high in chlorophyll and various carotenoids such as lutein and zeaxanthin which are potent antioxidants that help promote vision health and encourage strong bones and teeth. Chlorophyll neutralizes the pollution that we breathe in daily along with its cleansing and detoxifying properties. The largest seed group of the Grow Your Colors collection includes arugula, basil, broccoli, celery, chard, cilantro, dill bouquet, green bean, holy basil, kale, parsley, romaine, garden sage, spinach, thyme and zucchini.
  • Oranges: The selection of orange seeds features calendula, cantaloupe, carrot, chile pepper and nasturtium for carotenoids and flavonoids of which many are abundantly anti-inflammatory to protect all body systems from damage.
  • Blacks: Black sesame, black turtle bean and Mexican chia are the black seeds of Grow Your Colors that purifies adrenals, supports kidney health and sponsors creative energy.

The Grow Your Colors varieties can be purchased at Kaleidoscope Juice’s five storefronts in Phoenix and on the online store. Shipping is available for anywhere in the U.S. and Canada.

Individual Grow Your Colors containers range from $9 to $48 or the complete collection can be purchased for $135. A supplemental growing guide that includes the basics of gardening for novice to experienced gardeners can be purchased additionally for $5 and is complimentary for a full Grow Your Colors Collection purchase.

Scottsdale locations include 17060 N. Thompson Peak Pkwy. and 7119 E. 1st Ave. in Scottsdale.

For more information on Kaleidoscope Juice, visit

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