Scottsdale alumna named PR Student of the Year

Alanna Doyle (Submitted photo)

PRWeek has named Alana Doyle of Scottsdale, a senior in the department of advertising and public relations at The University of Alabama, as its Public Relations Student of the Year.

Ms. Doyle was one of two students from Alabama’s College of Communication and Information Sciences on a national shortlist of five students selected for the award, according to a press release. The winner was announced Thursday, March 21 in New York City at the annual PRWeek Awards.

“Over the last few days, I have been blown away by the love and support I have received from The University of Alabama,” Ms. Doyle said in a prepared statement.

“I am so grateful to this school and the APR department for preparing me for success. The faculty and staff in the department are some of the most talented, inspirational and dedicated individuals I have ever met.”

This year’s contest challenged applicants to create a campaign for Levi Strauss’ wide-leg jeans that targeted Gen Z consumers.

Ms. Doyle’s campaign, #ComfortIsBack, suggested comfort was the way to the Gen Z consumer’s heart and that social media influencers on platforms including TikTok could serve as brand ambassadors showcasing the new fit of Levi jeans.

“The campaign showed terrific understanding of how to marry a solid strategy to actual results — the primary reasons clients turn to PR experts,” the PRWeek judges said.

Ms. Doyle serves as a senior copywriter for the Capstone Agency, the school’s nationally affiliated, student-run, integrated communications firm and was awarded the agency’s Star Client Team Member Award, Star Department Member Award and the Copywriting Challenge Award last year.

She was also selected as Viacom’s only intern to interview celebrities on the 2018 VMA’s red carpet, a release states.

“Alana’s path to being the 2019 PR Student of the Year was paved by her never-stop work ethic,” Dr. Joseph Phelps, chair of the department of advertising and public relations, said in a prepared statement.

“Her drive and the skills she developed in our program are going to be incredible assets for the organization fortunate enough to hire her.”

Ms. Doyle is the university’s second PRWeek Student of the Year winner. Maret Montanari received the Public Relations Student of the Year in 2018 and Katie Gatti was runner-up in 2017.

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