Assisted Living Locators expands leadership, hits 100th milestone

Mark Alivero

Assisted Living Locators, a senior care referral and placement agency, expands senior management while reaching its 100th franchise milestone.

Russell Morgan

Russell Morgan joins the executive team as chief operating officer and Mark Alivero, who formerly served as COO, assumes the position of chief financial officer and chief strategy officer, according to a press release.

Mr. Morgan, a Portland, Oregon Assisted Living Locators franchisee, who has a digital content and communications background, will oversee Assisted Living Locators Integrated Network platform supporting franchise and business operations, plus manage vendor relations and consumer marketing initiatives, the release noted.

Mr. Alivero will continue directing all financial and legal actions of the company, leading overall business strategy while providing leadership for franchisee mentoring and coaching, the release said.

“Broadening the scope of our executive team was a necessary step to continue Assisted Living Locators’ rapid growth as a top performing franchise organization,” said Angela Olea, CEO RN of Assisted Living Locators, in a prepared statement. “Russell and Mark’s strategic insight and guidance will play an integral role in our company’s ability to attract new franchisees and create the best environment for growth.”

Ms. Olea stated the company’s plans to expand Assisted Living Locators services to new markets and encourages those interested in a franchise to apply.

To learn more, call 800-267-7816 or go to

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