A family name in news becomes an up-and-coming business owner

Carey Pena. (Photo credit: Carla Brooks)

Carey Pena. (Photo credit: Carla Brooks)

Longtime reporter and news anchor for KTVK-TV (azfamily), Carey Peña, left local media in November 2014 to begin creating her own media firm.

“A lot of people were shocked. I grew up on local TV, from reporter to anchor and political show host. I was so fortunate to build a long-running relationship with thousands of viewers and to keep in touch with them on social media,” said Ms. Peña.

Ms. Peña’s new media firm, Inspired Media 360, opened in May 2015. In the last six months, it has surfaced on the front page of iTunes News and Politics and has produced over 20 news stories through podcasts and online publication.

“I am a big believer in momentum and constant evolution. For me, this was the next step,” said Ms. Peña, “Everything I do is based on the premise of being inspired and inspiring others.”

Inspired Media 360 focuses on independent journalism and business/media strategy.
The independent journalism branch is primarily composed of podcasts called “Carey Peña Reports.” Through them, Ms. Peña strives to tell individuals’ personal stories and to emphasize politics and public policy throughout Arizona.

The strategy component of Inspired Media 360 is designed to develop practical story-telling strategies for businesses and brands while providing media training. These two areas of focus will allow the firm to reach across communities in Arizona, to meet its ultimate goal of inspiring others.

When Ms. Peña is taking a break from building up her media firm, she is a mom of twins and volunteers her time to emcee fundraising events for nonprofits throughout Arizona.

“Emceeing and helping to raise money for causes that are important is an honor. It is important to me — every day — to do things that matter. If you are involved with causes, people, stories, and work that matters, life is always full of purpose and passion, said Ms. Peña.

Some of the events that Peña has emceed for include, Girl Scouts of American Women and Young Women of Distinction Awards, Florence Crittenton’s Teaming Up for Girls Luncheon and Chicanos Por La Causa Esperanza Awards and the CPLC Anniversary Dinner.

“She is a professional, we love having her because she helps keep the event on time, she adds sparkle and personality to the whole event, she is just a charming woman, and she is really easy to work with,” said Susan de Queljoe, the senior associate of marketing and communications for the Girl Scouts of Arizona- Cactus-Pine.

Dr. Kellie Warren, the CEO of Florence Crittenton said, “When she emceed for the Teaming Up for Girls Luncheon the first time, she took it upon herself to visit Florence Crittenton and the Girls Leadership Academy, she used that experience to relate with the girls and to advocate for the girls at the luncheon. When she covers events, she covers them with her heart.”

As for the future, Ms. Peña said, “I have a young family, a career I have worked so hard for, and now a company that is growing and developing every day. The best way to look at the future is to say to yourself, “The Sky is the limit. If you have a dream — and a plan — you can make it happen.”

Editor’s note: Ms. Clark is a journalism student at Arizona State University

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