Arizona Community Action Association changes name to Wildfire

Participants at the official Wildfire launch event earlier this month paint “asterisks” from the Wildfire logo on a mural at the Phoenix Center for the Arts. The asterisk replaces the dot over the “I” – a symbol that “looks like a spark that indicates something is wrong and needs correction,” according to a release. (Photo/Steve Carr)

The Arizona Community Action Association has changed its name to Wildfire: Igniting Community Action to End Poverty in Arizona.

“What’s in a name?  Everything.  It reflects what we do, our vision and our mission,” Executive Director Cynthia Zwick stated in a release.  “Wildfire better represents who we are today and the work in which we are engaged: a growing movement to stop poverty before it starts, advocating for fair policies, supporting community action statewide and collaborating with local businesses, elected officials and nonprofit organizations in igniting lasting change.”

Ms. Zwick stated that research into the effectiveness of the name Arizona Community Action Association showed that “it didn’t clearly and effectively speak to what we do and underperformed in terms of awareness and recognition.”

“Wildfires are powerful,” she stated. “We chose Wildfire because ending poverty is a powerful goal. The name Wildfire is a visual symbol of our commitment.  It’s bold.  It’s memorable.  It’s evocative.  It makes people think.  That’s what we want.”

With nearly 46 percent of the Arizona workforce in jobs paying less than $15 an hour, “3 million of our neighbors are living on $31,200 or less before taxes,” Ms. Zwick stated. “Our work at Wildfire will focus on creating an Arizona economy where all may thrive.”

According to a release, among the strategies Wildfire will employ to address the issue:

  • Encourage and advocate for quality jobs: Wildfire works directly with businesses on collaborative strategies to ensure employees are able to meet their basic needs and businesses are able to thrive.
  • Promote access to foundations of financial security: Wildfire lifts up policies that address wealth inequality and works to ensure tools are available to help individuals build wealth and save for the future regardless of race, gender or economic background.
  • Ensure sustainable support systems: Wildfire envisions an economy where everyone is able to meet their basic needs on their income alone. Until then, we are committed to ensuring that support systems are available to families when they need them most.

For more information about Wildfire, visit

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