City funding aids Scottsdale Dia de Los Muertos event

Scottsdale Dia de los Muertos grand opening festival is 4-10 p.m. Friday, Nov. 2; other activities featuring cultural traditions are 9 a.m.-9 p.m. Saturday, Nov. 3 and Sunday, Nov. 4, in Old Town Scottsdale and at The Old Adobe Mission. (File photo)

Scottsdale’s Dia de Los Muertos event, Nov. 2-4, is set to attract about 10,000 attendees with the help of a $65,000 allowance through the city of Scottsdale.

The Scottsdale Dia de los Muertos family event showcases art, dance and culture through the ancient Aztec ritual, art installations and Folklorico waltz demonstrations while honoring and remembering dead loved ones.

The grand opening festival is from 4 to 10 p.m. Friday, Nov. 2; various activities featuring cultural traditions occur from 9 a.m. to 9 p.m. Saturday, Nov. 3, and Sunday, Nov. 4.

Funding for festivities, taking place in Old Town Scottsdale and at The Old Adobe Mission, was met with approval by the Scottsdale City Council during a Sept. 25 meeting held at City Hall, 3939 N. Drinkwater Blvd.

According to a city staff report, the fiscal year 2018-19 funding comes from a portion of the Tourism Development Fund allocation to retain and develop the event. The one year agreement is expected to have economic value and benefits for the city, following the Tourism Development Commission’s June 19 recommendation to the council.

The free event, produced by the contracted LORE Southwest Media & Arts, anticipated allocating $32,500 in direct advertising expenses toward marketing the event and a total of $161,000 in local and domestic media opportunities.

City staff reportedly evaluated the proposal to identify benefits for the city and the local tourism industry to project anticipated revenue during the event. At the conclusion, the producer has to provide the city with a post event report outlining the event’s performance based on the funding agreement.

In addition to the producer showing how well the city and public benefited, the report added that an intercept survey can be conducted by the city during the event, plus an audit of event charges and claims.

Independent Newsmedia News Services Specialist Delarita Ford can be reached by e-mail at dford@newszap.com.

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