Olson to join Public Relations Society of America Board of Directors

Fingerpaint, a full-service marketing agency with an office in Scottsdale, has announced that Michelle Olson has been nominated to serve on the board of directors at the Public Relations Society of America.

Michelle Olson

Michelle Olson

Ms. Olson is one of eight new candidates selected by the PRSA nominating committee to fill vacancies on its executive committee and board of directors. The nominees will be presented for final approval at the PRSA International Conference in October, according to a press release.

PRSA is the largest professional organization in the country dedicated to advocating for the public relations profession by offering its members training opportunities, setting industry standards and fostering best practices, the release states.

“Michelle has cultivated an incredible reputation among her peers, a warm rapport with her clients and a genuine passion for furthering the public relations profession,” Ed Mitzen, Fingerpaint founder, said in a prepared statement.

“This nomination is well-earned and compounds the respect and success she has garnered over the years in the industry.”

Ms. Olson, who has spent most of her career in an agency setting, has significant experience in national and regional consumer and trade media relations, with particular expertise in real estate, retail, hospitality, healthcare and environmental sustainability.

She previously served as president of the Phoenix Chapter of PRSA, holds the Accredited in Public Relations designation and is a past chair of Counselors Academy, a 400-member group within PRSA reserved for public relations firm owners and leaders. She is also chair-elect of Arizona Forward, a statewide organization dedicated to elevating the discussion of environmental issues among business and government leaders, the release states.

“Seeing my name among this group of talented and well-respected industry leaders is truly a humbling experience for me,” Ms. Olson said in the release.

“Our profession is in transition from its traditional roots, and shepherding our members through the technological shift to what it will become is an important initiative for the board. Having a foot on both coasts through Fingerpaint, I’m in a unique place to have an impact on how we do this, and that couldn’t be more exciting.”

The Scottsdale Independent is published monthly and mailed to 75,000 homes and businesses in Scottsdale.

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