SCC starts new Social Media Marketing Program

Business professionals can now earn a Social Media Marketing Certificate by earning 17 credit hours in courses such as Introduction to Social Media and Applied Marketing and Social Networking.

Enrollment for spring 2017 is underway, and the program has multiple start dates throughout the year.

“The value of this new program is twofold,” Program Director Mark Barton says in a press release. “First, it provides business and marketing instruction for the digital age, which is crucial when attracting millennials as customers or employees. Second, it prepares professionals for a career in social media marketing.”

According to industry estimates, millennials, also known as Gen Y, will spend more than $200 billion annually starting in 2017, and $10 trillion in their lifetimes. The trend in businesses hiring social media marketing managers to reach this lucrative market is growing quickly. Social media marketing job listings in Arizona have proliferated with a salary range between $26,000-$72,000 per year.

In the SCC program, participants will learn how to identify and utilize key conversation indicators, assess digital analytics for strategic development and build relationships with current and future customers and followers. In addition, program participants learn how to create valuable exchanges with their customers and create a social marketing architecture for their brands, according to a release.

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