Scottsdale group launches app for finding women-owned businesses

The local founders of the WOWOB (woman-owned, woman-operated businesses) movement have launched a free app to make it easy for anyone to locate a WOWOB to meet their needs.

“Go to the App store or Google Play, and search WOWOB to download the app,” explains Mike Bull, one of the WOWOB founders, in a prepared statement.

“The app continually updates as we add new business listings, and you don’t have to be a woman or a business owner to access the listings.”

Studies done by the Women’s Philanthropic Institute and others show that WOWOBs are more philanthropic at every income level, and give to charity more often and in larger amounts, according to a press release.

These businesses also invest a higher percentage of their earnings in their families and communities, spreading wealth and creating a higher impact on future development, according to studies by the Global Entrepreneurship Monitor, published in the Harvard Business Review.

“Women-owned businesses are rising in their numbers,” Mr. Bull said. “With rising success, they will increase social responsibility efforts, which may well change the way we all think about business responsibility.”
WOWOB launched its website — www.wowob.org — last spring.

“We are based in Phoenix but companies anywhere can join,” Mr. Bull points out.

There is no cost to search the business directory to find a WOWOB in any of 30 categories.

A yearly membership fee to WOWB includes a listing in the online directory, a WOWOB decal to display in your office, a WOWOB logo to put on your website, and cards to give to friends, customers, clients, employees, or anyone who can help spread the word that there is a difference using a WOWOB.

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