Rose: Simple addition could be Scottsdale’s next big thing

A community like Scottsdale that has achieved so many big things like the McDowell Sonoran Preserve, Indian Bend Wash, an energetic downtown, huge special events and impressive arts programs seemingly always asks itself about its next big thing.

Jason Rose

Indeed, the city just finished debating a big idea, the proposed Desert Discovery Center. It tore the community apart and infected the body politic like few issues before.

While I strongly opposed that project and found its merit lacking, that is not the point of writing now.
It’s to point out that the next big thing could be a variation of addition by subtraction.


Something Scottsdale has done exceptionally well for many decades is spring training. The city is a first among equals, in Arizona or Florida. Its downtown stadium is the Fenway Park of all Major League Baseball facilities. Scottsdale Stadium offers an environment like no other with its urban setting amidst so many bars and other downtown elements.

The city involves a local support group, the Scottsdale Charros, who, like the Thunderbirds with the Waste Management Phoenix Open, take the experience to a whole different level. And, like the Thunderbirds who generate so much for local charity the Charros do the same. The amount alone for teachers and scholarships in the Scottsdale Unified School District is staggering. The number of local organizations it gives to is likewise impressive.

And as much as I like to see seas of orange every March near my downtown Scottsdale office, the city’s spring training success means any major league baseball team would be lucky to play in Scottsdale. After all, who in the entirety of big league baseball wouldn’t love to report to camp in Scottsdale?

Make no mistake. I hope the Giants stay for a long time. San Francisco is an excellent fit. But a lot of other colder weather cities would be too. That’s why I hope a long-term vision for Scottsdale Stadium includes not one but two teams playing there. Such is the case at multiple stadiums in the Valley.

So, why not Scottsdale?

Local hotels, bars, restaurants, galleries and many others would benefit from not 15 or so game days come spring time, but double that number.

Unlike the Chicago Cubs who had Mesa over a barrel, no one can or does with this city. Simply put, Scottsdale Stadium is the belle of Cactus League ball. And, as its longer term future is contemplated let’s start thinking of a double play that would indeed be a very big thing for Old Town, local charities via the Charros and all of Scottsdale and her taxpayers.

Editor’s note: Mr. Rose is the President & Co-Founder of Rose+Moser+Allyn Public & Online Relations in Old Town Scottsdale

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