Scottsdale arm wrestling championships pits southside vs. northside firefighters

A one of a kind arm wrestling competition is added to the inaugural Michelob Ultra Scottsdale Fahrenheit Festival that’s sure to put out flames. [...] Continue Reading →

Scottsdale tourism industry seeks new fuel to spark summer ignition

The popular consciousness is a powerful thing, but overcoming those preconceived notions oftentimes leads to new opportunities. As temperatures [...] Continue Reading →

Scottsdale Fahrenheit Festival adds jalapeño eating contest

The Scottsdale Fahrenheit Festival: Arms, Legs and Kegs is adding two more elements to its event June 16 at WestWorld of Scottsdale, 16601 N. [...] Continue Reading →

Scottsdale OKs $75K bed tax subsidy fueling Fahrenheit Festival

In an effort to bring more tourists to Scottsdale, city council has unanimously approved Resolution No. 11055 providing up to $75,000 worth of [...] Continue Reading →

Scottsdale’s Beat the Heat race to run on summer afternoon at WestWorld

After a five-year hiatus, the Beat the Heat race is returning to WestWorld of Scottsdale, 16601 N. Pima Road, as part of the new Scottsdale [...] Continue Reading →